The verification system that requires you to prove your humanness by typing strings of often illegible letters is getting a lot easier on the eyes for Ticketmaster [3] customers. The ticketing company is replacing traditional Captcha [4] with an alternative that is both easier to decipher and potentially increases revenue.

"While an important step in blocking BOTS, we know the current CAPTCHA solution has been a frustrating part of buying tickets for fans," Ticketmaster CEO Nathan Hubbard said in a press release [5].

The replacement, which is powered by Solve Media [6], presents customers with sensical phrases, questions, or paid brand advertising known as Type-In Ads [7] (ka-ching!). The technology is already used by Ford, P&G, and Universal.

Here's what Ticketmaster's Captcha looked like before:

And after:

[Image: Flickr user theotherqpc [8]]