Companies shelling out record-high prices on Super Bowl ads (like this one [3], this one [4], this one [5] and this one [6]) are hoping that their commercials will not only end up as a memorable part of the game but as an internet sensation as well, Bloomberg reports [7]. Which is why, marketing executives told the news service, posting commercials online before the game have had huge impacts on increasing the engagement with consumers. "“The advertisers expect they’ll get a nice bump online, so it’s well worth the increase," said CBS CEO Les Moonves.

Super Bowl ads [8] are now costing companies around $4 million. But even if people are running to get chips and soda during the breaks, it could be well worth it. Mashable.com [9] also pointed out the brands are more likely to increase their social media [10] following during the Super Bowl (which explains Budweiser's recent foray into Twitter.) [11]

YouTube research found, according to Mashable, that ads that ran before the Super Bowl online received an average of 9 million views while those that didn't received only 1.3 million.