Where Are They Now? [1]
Google Buys Minority Stake In Vevo, And Refutes Donkey-Killing Allegations
The deal between YouTube's parent company and the online music service hasn't yet been finalized. But who cares? Let's talk ass!
Google [3] is yet again investing in video. The boys at Mountain View are said to be close to acquiring a minority stake [4] in music video site Vevo [5]. The size of the proposed investment hasn't been made clear, but there is a potential fly in the ointment: Vevo is the viddy offspring of two major labels, Universal [6] and Sony [7] (with a little bit more of investment coming from Abu Dhabi Media [8]), both of whom have had run-ins with Google before over content licensing.
The move is another pointer to how Google sees it can monetize its video assets. Last year, it upped its investment [9] in some of YouTube's existing video channels--albeit, the ones that seemed to be working the best. The firm has also invested in gaming video site Machinima [10], to the tune of $35 million [11].
All of this pales into insignificance, however, when you hear the latest accusations about Google's Street View [12] vehicles. Not content with accusations that the camera-equipped cars had been harvesting users' private details [13] all round the world, the firm has had to refute allegations [14] that it killed a donkey in Botswana [15]. Someone better send Larry Page [16] a spider bath ladder [17] PDQ.
