Popular exercise gamification app Fitocracy [3] has just launched an Android version. The app, which went live this morning, lets users compete against each other in fitness challenges and applies role-playing-game techniques to the gym. Fitocracy, which works on a freemium model, recently enhanced its social components as well. Numerous new features were added to the Android port, mainly relating to Facebook integration and exercise logging; an update was made to Fitocracy's iOS app as well.

The Android app is one of several fitness products to launch in recent weeks. Food and activity tracker Fitbit [4] launched a wrist-mounted, Android-compatible product this week, and Misfit Wearables [5] also premiered several wearable activity trackers at CES.

[Image: Wikimedia user spreadfilms [6]]