Viggle, which considers itself a TV "loyalty service," has just revealed  it's going to acquire social TV app GetGlue  for $25 million in cash and 48 million shares. Viggle will own the entire brand and employees, and operate both its own services and GetGlue's, and GetGlue's founder/CEO Alex Iskold will join Viggle's management team and board.
GetGlue's been building strength since Fast Company spoke to Iskold earlier this year . The company has positioned itself as a go-to app for augmented information  when you're watching a TV show, part of the battle for the second screen that we're all using more and more  while watching prime time television.
We all know some sort of transformed, digital, social , beautifully redesigned  television system is seemingly just around the corner, which means attention will shift back onto the first screen again. So perhaps this sort of merger is just a warning rumble ahead of the truly disruptive earthquake.
[Image: Flickr user crazysphinx ]