Over 27 million tablets were shipped worldwide in Q3, an increase of almost 50% year-on-year. The figures , released by IDC, show that top dog is still Apple, at 50.8%, but its market share has slipped by 9.3% year-on-year, and 16% since the last quarter. Apple's bete noir, Samsung, turned out the most impressive performance, shipping 5.1 million units--up by 115% from 2Q12. Amazon's market share was up, to 9%, meaning, as with yesterday's smartphone news , Android is pushing hard in the tablet market.
Apple's introduction of the Mini may be a defensive move, but it, along with the iPad 4, notched up three million in sales on its first weekend. There is a lot of talk about how Apple is currently on the back foot , and it's certainly finding itself battling competitors on several fronts. Yesterday's dismissal  of its patent suit against Google by a U.S. judge cannot have come as welcome news.
And with the rumor that Samsung is poised to rebrand itself as a cool firm --expect to see how cool it is at CES in January 2013--is it too much to expect yet another lawsuit slung in the direction of the Korean multiconglomerate? Samsung, it appears, is violating Apple's cool .