Shazam has hit 5 billion tags and counting, with the token 5 billionth tag logged for Pink's new single "Blow Me One Last Kiss," Shazam announced  today.
Shazam started out as a music identification app, but grew its business into TV show and ad tagging. Partnering with U.K. broadcast giant ITV , Shazam helped link viewers and brands through interactive ads. Shazam has since participated in several well-watched TV broadcast events like this year's Superbowl . Most recently, Shazam struck a deal  with long-time partner NBC  to juice up social engagement  of the network's Olympics coverage . With 225 million people using the app worldwide, 10 million times a day, all that hustling seems to be paying off.
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