Pledge a tweet, save a shark.

Discovery Channel's Shark Week is teaming up with Thunderclap [3] to give its social campaign some extra bite. Shark Week is supporting three shark conservation groups--the Pew Environment Group, Oceana and Shark Savers. Regular shark lovers can rally behind the the trio this season and back a shark extinction awareness campaign on Twitter or Facebook. "The more that join, the louder Shark Week conservation efforts will be heard worldwide," the groups explain on their Thunderclap campaign page [4], which TheNextWeb [5] noticed had gone up today.

This partnership with Shark Week comes at a good time for Thunderclap, which just got out of rough water with Twitter. When Thunderclap first launched, Twitter shut it down [6], perceiving a threat to its own Promoted Tweets. But Thunderclap bounced back, taking its business to Facebook [7] and convinced Twitter to changed its mind too. Discovery Channel's Shark Week is a perennial hit, and likely to serve the new service well. Thunderclap allows fans of a brand to pledge tweets or Facebook posts towards to support it. If the campaign hits the target number of pledges, Thunderclap sends out a mass message turning the event or cause into a trending topic.

To keep up with news through the day, visit our Fast Feed [8] page.