Mauro Porcini, whose savvy as 3M's first chief design officer we explored in "The Nine Passions of 3M's Mauro Porcini" [3] (October 2011) [4], is now PepsiCo's first chief design officer. "They want to bring design thinking to every brand touch point--packaging, communications, online experiences," says Porcini. PepsiCo recently announced plans to invest nearly $600 million in advertising and marketing to grow its biggest brands, including Pepsi, Gatorade, and Doritos. And though 3M and PepsiCo are worlds apart, Porcini sees a similar opportunity to be, as 3M's then-CEO George Buckley described him, "an infectious agent for design."