Starting tomorrow, Britons will have a third movie streaming service to choose from. BSkyB has just announced the launch date  for its a la carte online movie service, Now TV, which will elbow itself in between steadily growing LoveFilm  and competitor Netflix . The service will go live for Macs, PCs and Android mobile devices tomorrow, with an iOS service to follow shortly after. Also planned are versions for the Xbox, PlayStation 2 and Roku streamer. Movies can be bought individually (priced between 99p and £3.49) or accessed through a monthly pass. Later this year, Sky will also add on selections from its sports TV coverage.
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