Unusual new gaming console OUYA , a tiny peripheral based on Android and targeted at a $99 launch price, has now raised over $2.5 million on Kickstarter  at the time of writing and still has 28 days of funding yet. Speaking to VentureBeat , founder Julia Uhrman said that she and her team hadn't anticipated such a runaway success, and now has enough extra development cash to think about enhancing the gaming experience before the product launches in March 2013. OUYA enters a crowded gaming console market, but offers a significantly cheaper price and may be able to leverage the thousands of existing Android apps available for smartphones and tablets. Apple, with a similarly compact $99 TV device that as yet does not play games, has long been rumored to enter the same space.
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