Japanese online megastore and Pinterest backer Rakuten  has begun adding  "Pin It" buttons to its web stores. To Rakuten’s benefit, the addition could cut out a few crucial steps between "pinners" and "buyers," while helping Pinterest grow on international shores. As TheNextWeb points out , this is the first time the two companies have combined their services since Rakuten topped off Pinterest’s last funding round with a tidy $100 million.
Online stores have been watching Pinterest’s virally growing, free-spending user base , and its success at surpassing scrapbook status to drive sales has begun to spawn lookalikes (like the newly launched Wisemarkit ) optimized to tap its wallet-loosening quality. Meanwhile, Pinterest itself has been pushing to grow its users internationally--after putting out a call for translators, its first three foreign language sites (Iberian Spanish, Latin American Spanish, and Brazilian Portuguese) are up and running.
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