The Israeli facial recognition company Face.com has just agreed to be acquired by Facebook . Dedicated to finding "new and exciting ways to make face recognition a fun, engaging part of people's lives" the company promises to maintain support for the many third-party developers who use its technology. Rumors of the purchase first surfaced in May , and according to TechCrunch  the acquisition price was around $100 million. The move is the latest in a mini-acquisition spree  by Facebook, fueled by its IPO cash injection.
Facebook has dallied with face recognition in the past, notably in 2011 when it opted-in hundreds of millions of people to the feature only to turn it off shortly after. This buy will raise inevitable questions about privacy , although both Apple and Google have already integrated face recognition technology into their products as well.
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