Social reader Flipboard [3] is adding audio content [4] to its list of sourse streams. Social music site SoundCloud [5], as well as audio content makers PRI and NPR, are its first partners. Flipboard is also reaching out to users who are visually impaired--the app now integrates with Apple's VoiceOver feature to read text out loud. Flipboard's SoundCloud partnership is breaking the app reader mould set by the pre-audio Flipboard, and other reader apps like Zite [6] and Google Currents. But considering Flipboard's emphasis on social content--"Everything we do at Flipboard is fundamentally social," Flipboard founder Evan Doll once told me--SoundCloud, a source of music from friends, is entirely consistently with the Flipboard flavor.

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