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Sara Lee's New Business Plan Swaps Out Pound Cake For Meats And Tea
Consumer-goods giant Sara Lee, once best known as America’s purveyor of frozen pound cakes, splits into two businesses this month: one for meats and the other for international beverages (whose new name, below, sounds like a new model of coffeemaker). The corporation is hopeful that the new entities will become worth more, in total, than its current value of $13 billion. Here’s where they currently stand.
MeatCo |
D.E. Master Blenders 1753 |
The cleverly named company’s brands--Jimmy Dean, Hillshire Farm, and Ball Park--already hold the top spots in their respective product categories. |
The beverage business is banking on Senseo-branded single-serve coffee products, which have an 8% global market share--but Nestlé already dominates the space with a 35% market share. |
Presplit, the meats division, which serves North America only, accounts for more than 30% of Sara Lee’s stock value. |
The international beverage division (the U.S. division was sold to Smucker’s in January) accounts for more than 55% of Sara Lee’s stock value. |
Sales in the first half of fiscal 2012 were $1.99 billion. |
Sales in the first half of fiscal 2012 were $1.89 billion. |