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The AeroShot Lets You Inhale A Perfectly-Sized Shot Of Caffeine
There's rationale--and $8.5 million in venture financing--behind his boast. Caffeine delivery has quickened (and become more portable) with our lives. After coffee, Red Bull, and 5-Hour Energy, AeroShot seemed inevitable. But its inventor, Harvard professor David Edwards (who has made breathable medicine and chocolate), says the real market opportunity isn't just portability. It's transparency.
Food innovations often come with unknown edibles--just what is in that energy drink, and how much is too much? Breathable caffeine may sound scary, but it is, in fact, simpler: just caffeine with flavoring, easy to mete out precise servings.
What else benefits from precision? Plenty, say Edwards and Hadfield. Their next target: breathable vitamins.
Related:
Fresh Squeezed Soda [3]
Meet David Edwards, the Mad Scientist Behind Smokable Chocolate and Plant-Based Air Filters [Slideshow] [4]
