It doesn’t take X-ray vision or any other superpower to examine yourself for breast cancer. At least that’s the message the Associação da Luta Contra o Cancer is spreading in its latest ad campaign.

In stark close-ups that could double as movie posters, the ALCC’s ads feature a handful of artfully rendered female superheroes checking themselves for lumps. Above their shoulders, in traditional comic book font, a caption reads:

“When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against this enemy and, when in doubt, talk with your doctor.”

Previous campaigns the ALCC created to spread awareness have included haunting (NSFW) images [2] of insects literally crawling beneath the skin of a woman’s breast.

While arguably less visceral than those previous ads, the superpowered images take a cool tact toward showing women that the power to save their lives resides in their own hands.

Click here for a slideshow of all of the superhero self-examination [3]