When I chatted with Daymond John, he didn't seem like a shark to me--he was quite a nice guy, in fact. But that didn't stop him from landing a primo spot on this season's Shark Tank, ABC's reality TV [2] show that essentially is like "VC's Gone Wild" [3]--but in a good way.

Many people will remember John from the FUBU clothing company [4] popularized in the 90's by the slogan, "For Us, By Us."

What many may not know is that John is also an author of two books, The Brand Within [5] and Display of Power [6], and the spark that has reignited the legacy that is Fubu through his most recent opus, FB Legacy [7].

John and I talked about the history of the FUBU brand, what it meant for hip-hop and fashion at large, his books... and what social media has done for the brands in his empire.

Oh, and here's a goodie: text SHARK to 23000 and you'll get a free digital copy of John's latest book, The Brand Within. I'm tellin' ya, it pays to know me! :)