What you may not realize about the founder of Buzzfeed , is that his viral media expertise is somewhat accidental. Before he co-founded Huffington Post, Jonah Peretti had an email dialog with Nike customer service  about a customizable shoe with the word "sweatshop" on the side that turned into a pass-around sensation. This led him to a realization about the power of social networks that still shapes his business today. Here's a video of Peretti (one of our New Faces of Social Media ) retelling the Nike story at our recent Influence Project  Fast Talk event.
Special thanks to Xerox for sponsoring this event.