eMarketer released [2] its predictive research focusing on social network advertising spending, and came up with some very impressive numbers for Facebook [3] as well as some very unimpressive numbers for MySpace.

Last year, the calendar year 2009, advertising spending on Facebook totaled about $665 million altogether. This year, eMarketer predicts Facebook will net $835 million in the U.S. alone, with a whopping $1.29 billion worldwide. Says an eMarketer analyst:

Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer.

Predictions for 2011 are a bit premature, but eMarketer thinks the curve will get even steeper, with a worldwide take of $1.76 billion. MySpace, in comparison, is down 14% to an estimated $297 million in ad revenue--far less than Facebook's take, not that that should surprise anyone. This is a major success for Facebook, showing the world that social media can attract a world-class quality and quantity of advertising despite earlier jitters [4].

Dan Nosowitz, the author of this post, can be followed [5] on Twitter, corresponded with [6] via email, and stalked in Brooklyn (no link for that one--you'll have to do the legwork yourself).