We're guessing we don't need to do much to get you hyped for the NCAA tournament. But here's a little data throw out in obsessive sports talk. Because, while the NFL playoffs, culminating with the Super Bowl, are overall the biggest moneymakers on the American sporting scene [3], the hoops tourney is a none-too-distant second. And unlike the Super Bowl, which creates a windfall for a single city and a handful of prominent players, the college games spread the wealth all over the country. To wit: this fast-breaking graphic displaying how everyone from media behemoths like CBS to a little pub in Buffalo, NY, to you and me are making the most of the madness. Talk about passing the bucks!

Infographic: Rob Vargas