-Paulina Bozek
Development Director
Atari [3]

After a six-year tenure at Sony running the 15-million-copy SingStar franchise, Bozek was tapped in September to revitalize Atari.

-Lucy Bradshaw
Executive Producer
Electronic Arts [4]

Bradshaw, who headed production for some of the mega-selling Sims iterations, led the 100-person production team for Spore, game designer Will Wright's latest smash hit.

-Sara de Freitas
Director of Research
Serious Games Institute [5]

De Freitas sits at the epicenter of the serious-gaming movement: U.K.-based SGI aims to use gaming technology and techniques for nonentertainment purposes, from education to health care to defense.

-Denise Fulton
Studio Head
Midway Games [6]

Fulton oversees 100-plus programmers, designers, writers, and artists at the Austin outpost of the legendary company that brought us Space Invaders and Mortal Kombat. (At press time, Midway was staving off bankruptcy.)

-Morgan Romine
Team Captain
Frag Dolls [7]

Until recently, she was a crack marketer at Ubisoft, helping turn titles like Assassin's Creed into hits. But her superhero status derives from her role as captain of the Frag Dolls, the first all-female team to win a professional gaming tournament. In that role, she travels the world proving that women are gamers too -- and kick-ass ones at that.

[8] The Executives [8]	[9] The Entrepreneurs [9]	[10] The Gamers [10]
[11] The Evangelists [11]	[12] The Activists [12]	[13] The Bloggers [13]
[14] The Brainiacs [14]