And while the promise of “having your own motivational speaker” doesn’t sound particularly exciting, the animated, red-shirt-clad Gitomer indeed possesses an emphatic and attention-grabbing presence. His four paper-and-ink bestsellers have sold 2 million copies and six more V-books with Gitomer are in the works. If this test batch proves successful, a spokeswoman says, Simon and Schuster Audio will extend the format to other self-help and personal-development titles.
Packaged to resemble a book, in a small red box with a bookish spine, the V-book includes DVD, DVD-rom (for iPod), and mp3 (audio-only) options. It's not exactly cheap with a list price of $49.95, but Simon and Schuster Audio is hoping to have V-books available for download on iTunes somewhere down the line, which could lower overall costs. And if being able to get a little burst of encouragement from Gitomer before entering a sales call helps land an important deal, why not? I can just see a shy dude getting a live pump-up on his iPod before approaching the girl of his dreams.