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By Joel Arbaje | 03-02-2012 | 11:15 AM
Yelp's Potholed Path To Wall Street
The Perils and Promise of the Reputation Economy
Yelp Lets Businesses Yelp Back
Yelp CEO Responds to Class-Action Lawsuits Alleging Extortion
More Plaintiffs Allege Extortion in Yelp Lawsuit
Yelp Tweaks Its System for Transparency--and Lawsuit-Dodging
Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You
Yelp Banner, Opening Day at NYSE
The sometimes controversial (what with those pesky alleged extortion lawsuits and all), crowd-sourcing review site Yelp went public this morning. Shares are up 66% so far. Whether or not they stay up depends, in part, on how good a corporate citizen the company, founded in 2004 by Jeremy Stoppelman and his former PayPal colleague Russel Simmons, can be. But before looking ahead, let's take a peek back at how Yelp came to market.
2008
Who are you gonna believe?: Yelp founders Russel Simmons, left, and Jeremy Stoppelman, with Darwin Read More Here2009
Yelp CEO Jeremy Stoppelman Read More Here2010
Custom Yelp Swag Read More Here2010
Yelp users at a Yelp Party Read More Here2010
Yelp users at a Yelp Party Read More Here2011
Co.Location: Yelp, Video by Fast Company Read More Here2012
Yelp Opening BellDan EscobarJD LasicaYelp Official FlickrYelp Official FlickrYelp Official FlickrMiriam W
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