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The Language of Things: Understanding the World of Desirable Objects, by Deyan Sudjic

Why, oh why, must we keep buying iPhones? The director of the London Design Museum has a few ideas about the way design influences our buying behavior and why innovation causes us to believe that what we have is never, ever good enough. And it's written every bit as seductively as the products Sudjic covers.

Buy it for: Your Steve Jobs-obsessed brother who can't seem to kick his three-Apple-products-a-month habit.
W. W. Norton & Company, $24.95