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By Chris Dannen | 03-02-2011 | 11:20 AM
"And [it would] come with the Box app preloaded, of course," says Levie. You may think he's joking, but the push is on for app developers to get first crack at users by wooing carriers and OEMs to preload their apps right out of the box. (FastCompany also found Foursquare's Dennis Crowley barking up the same tree at Mobile World Congress.) To date, Google is the only company to benefit from Apple's grace; it has Google Maps and YouTube preloaded on every iPad. Ideally, customers could choose which apps are pre-loaded, getting fleets of iPads up and running faster. WIN? Apple added more pre-loaded apps, but only FaceTime and Photobooth. Interestingly, and perhaps in the interest of avoiding an antitrust suit, Apple has chosen to not to preload iMovie and Garageband.