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The League of Nerds

Syyn Labs began as an art collaborative. But thanks to its mesmerizing, over-the-top Rube Goldberg machine for the indie band OK Go, Syyn is now an actual business. As the core group of original Syyners prove, the staff is an unbelievably diverse mix of extraordinary talents and colorful personalities. "I have a hard time categorizing them," says Cristin Frodella, a senior product marketing manager at Google. "Some are artists. Some are scientists. They're really fun, really smart, pretty geeky, and really plugged-in."

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Watch the photo shoot

See the Rube Goldberg machine

Making of the Rube Goldberg machine

An obsessive breakdown of the Rube Goldberg machine

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