Skip navigation
3 of 15

Google Links Apple

Google's homepage is perhaps its most precious asset, the place the company's phenomenal business really began as a search engine, and its most prominent brand projector. Google doesn't mess with its home page--even its famous Doodles are restrained, clever.

But today Google is thinking differently. Centrally placed in the prominent whitespace below its minimalistic logo and search box are just four words: "Steve Jobs, 1955-2011," and a hyperlink...to Apple's home page. Google, classily, has stepped right over the complex business rivalry between the two giant tech firms.