With its App Tenders, Experience Platform, and Lifestyle Boutiques, AT&T intends to kill the competition, softly--starting this weekend with the opening of its new flagship store on Chicago's busy Michigan Avenue. Here's an early look inside.
This weekend, following a few years of planning, AT&T is opening its first ever flagship store on Chicago's busy Michigan Avenue. Here, as 60,000 people per day pass by Cartier, Louis Vuitton, and Coach, they’ll see AT&T’s new 10,000 square foot retail mecca, a store that hopes to “bring life to the brand,” according to store manager Christina Cheng. Read more here.