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For all the out-sized buzz it attracts, contemporary furniture design is almost non-existent in America. Blame it on conservative tastes, or a lack of a strong, homegrown design culture--the fact is, almost all of the contemporary design you see in the U.S. is imported from places such as Italy, Japan, and England. "Almost no one in America manufactures anything with an eye towards what's happening now," says Jaime Gray, whose New York boutique, Matter --along with David Alhadeff's The Future Perfect--has been leading the way in nurturing and promoting domestic design talent. He explains: "Brands that have been around for decades just aren't interested in the challenge or the risk."

Gray is now gambling that he can pull off what few companies have tried, by producing Matter Made, a complete line of furniture that he commissioned from a slew of designers (most are American, but a couple are not). "I'm hoping to be one the people spearheading a movement, and driving a new market." Gray tasked the designers he selected with riffing on American themes, in a contemporary way. Here's a look at how they pulled it off, and how Americana weaves its way into the collection.

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