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Flipboard

About the App: If you haven't used it, Flipboard is a lot like NewsMix, but it's more interested in presenting beautiful photos. To that end, the startup partnered up with several big magazines (Oprah, Rolling Stone, Wired and Elle, and, ahem, Fast Company are some of the best) so that you get nice big feature-magazine layouts when you read those outlets. The app also beautifies Google Reader much the way NewsMix does. Flipboard also offers you some channels curated by in-house Flipboard editors, but if you're an expert in any of the curated areas, you probably won't gain much from the curated sections.

About You: If you are nuts about Flipboard, it's probably because it's the closest thing to a real glossy magazine to live on the iPad. If you're ready to give up on paper that quickly (ahem again, we'd ask you don't) then you probably feel fairly overwhelmed by your reading list, and you like the idea of cutting down on feed overload with curated channels. To you, the idea of that slim profile of sources being packaged into a glossy magazine is the sexiest thing since Justified.

Price: Free

Flipboard