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Tags: Armin Vit, Bryony Gomez-Palacio, Flaunt, Graphic design, interviewing, portfolios, UnderConsideration, Design
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By armin@underconsideration.com | 02-25-2010 | 5:29 PM
Flaunt: Designing effective, compelling and memorable portfolios of creative work
Sean Kane
Jonathan Selikoff
Abi Huynh
The Decoder Ring Design Concern
Rachel Tranello
Jessica Hische
Dirk Wachowiak
Sam Becker
Nikolaus Schmidt
Through more than 40 case studies, nearly 20 interviews with experienced professionals, and a series of (nonscientific) surveys, Flaunt is a resource for design students as well as young, experienced, freelance, and independent designers. It explains how one can find a way to cohesively, succinctly and creatively showcase their work through an accessible, effective, and creative portfolio. These are some highlights from the book and even some tips--free of charge!
You can introduce your hidden skills by reducing the off-the-shelf feel and look of a portfolio--in this case, paint-stained birch plywood to line the outside and inside of the no-frills box--a subtle way of letting others know you like to get your hands dirty.
A nicely printed portfolio keeps the focus on the work and the conversation taking place, yet the introduction of a hand-made element--like Selikoff's hand block-printed "S" taken from his personal wood type collection--are great ways to introduce a tactile experience in an otherwise digital production.
By foregoing the expected one-off portfolio and, instead, producing almost disposable editions, a larger audience can be reached. By creating multiple copies of the same presentation it is easier to share the work across borders, or it can be used as a token to remind interviewers about your work.
There is much to be said about embracing the new media, and customizing the content of a portfolio for a specific receiver. By combining a manufactured package with a made-to-order, updateable CD/DVD with the representative work, one can craft a tailored experience that is easy to put together.
A portfolio is non-transferable, as the work contained in it is created by a unique individual, and the device that holds the work can be personalized further out of prized materials that hold sentimental value--like Tranello's grandfathers's jib-sail from his boat--to create a one-of-a-kind presentation that nobody else can own
Customizing an off-the-shelf portfolio is often a simple solution to budget and existing constraints. Utilizing different colored and/or textured papers within will ensure each project is presented in its best light while providing pacing for the interviewer.
Taking the idea that the work contained in the portfolio is the hero on the conference table, an understated carrying devise can go along way, even a cardboard box--especially if accompanied by an energetic and charismatic personality presenting.
A memorable identity--like Becker's "SAM" logo where the "A" is made out of different visuals--is a great way to segue into interesting conversations beyond the work being presented. Laser-cutting an aluminum sheet to serve as the cover is also a good way to get the conversation going.
A flexible screw-post book that isolates project information in smaller, separate colored pages that help maximize the display area of the work--a technique that also aides in pacing and project transition. It also helps when the typography throughout the portfolio is carefully thought out and executed.
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