ROGER STERLING JR., Senior Partner, Head of Accounts
BERTRAM COOPER, Senior Partner
DONALD FRANCIS DRAPER, Senior Partner, Creative
LANE PRYCE, Junior Partner, CFO
PETER DYCKMAN CAMPBELL Junior Partner, Accounts
At the well-established Sterling Cooper, Bert projected a magnificent, aloof air of experienced leadership, which soothed clients and anxious employees alike. At the scrappy startup Sterling Cooper Draper Pryce, Bert seemed lost and befuddled -- a shoeless King Lear wandering the corridors, constantly cranky for want of an office.
Bert’s obsession with all things Japanese helped the company navigate the rituals of the Honda meetings, and he managed a poetic obit for Miss Blenkenship, the secretary who was “born in a barn” and died at her desk on the 37th floor: “she was an astronaut!” But we can’t forgive Bert for walking out on the company in its darkest hour. Even if his parting shot about Don were true -- “we’ve created a monster!” -- a true man would have at least stuck around to help with the firings. Then again, according to Roger’s memoirs, Bert is literally less of a man than we knew.
LESSON: Lead or get out of the way, old timer.