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First rule of hack day: have one.

It might be a horrifying prospect to invite a bunch of people with the skills required to discombobulate your beloved widget to come and do it before your eyes. After all, they might build things that you don't like, or aren't consistent with your brand. But knowing what your product isn't is more helpful than it seems. A long, unguided hack session pushes new ideas to their logical limits and helps define which ideas deserve core in-house attention. It also helps determine which tweaks can be left for third parties or competitors to try. (Left, a hacker makes last-minute changes to her project.)
Chris Dannen

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