We asked Adam Rich, editor-in-chief of Thrillist--the guy who tells guys what's cool--to tell us the coolest thing he's seen lately and why.

"I saw Ben Simon perform with one of his crazy instruments in the New York subway, and I thought they were awesome. They're half guitar, half art project. He uses his woodworking skills to create these unique objects. He'll even find old synth boards and chips from the '80s to put in these guitars, so he can play along with himself. I grew up loving bands like Depeche Mode that emrged the electronic with the organic, and Simon's guitars do that in a single instrument. They start as low as $500, which is very attainable for custom work. And the best part? Whether you're into guitars or not, you can probably play one of these pieces with the same effectiveness."

One of Simon's guitars that has a built-in speaker and a sound board that makes a thunder clap sound

This guitar is made with assorted exotic and domestic woods.

Two battery-powered amps are built in behind the blue and gray circles on the body.

Simon made this bass guitar for his brother Dave--the body reads "Dave Simon" and has a picture of Dave in the center of the "O."

Handpainted figures of people are inlaid into the front of this semi hollowbody guitar, along with a cut-out of the word "people."

The first guitar Simon built, made from 18 different types of wood and which he took on tour to Europe in 2007.