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Gadget Flops of the Decade: Modo (2000)

A symbol of the fin-de-millennium dotcom tech boom, this IDEO-designed, tooth-shaped handheld provided up-to-the-minute reviews, news, entertainment listings, horoscopes, and going-out-guides on its LCD screen to hipsters in New York, San Francisco, Los Angeles. Essentially a Time Out in hardware form, the city-guide-cum-pager fell victim to the dotcom-bust-related financial troubles of its venture-capitalist funders. Modo was emblematic of the lavish spending and hype bestowed on many new product launches of the previous decade’s era, and may well be remembered as having the shortest life of any hyped gadget, launching in August 2000 with a fabulous New York City party and clever ad campaign, but closing down a mere two months later in October 2000 the day before it was set to go live in Los Angeles.
Modo Tribute page

Modo preview video by Scout Electromedia (2000) from dens on Vimeo.