Exporting Architecture: The Rise and Fall of U.S. World Expo Pavilions

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Exporting Architecture

World Expos are like Olympics for architecture. Dozens of countries pit their top designers against each other, brandishing national aesthetics, engineering might, and shock-and-awe wizardry to out-spectacle political rivals and woo host country citizens. And for years, the U.S. was the best. Under the leadership of Jack Masey in the '60s and '70s, the now-defunct US Information Agency fought on the Cold War's cultural front with a supersquad of home-grown talent: Buckminster Fuller, Chermayeff & Geismar, Edward Durell Stone. Their pavilions popped up in Expos from Afghanistan to Osaka, often super inexpensive, and always stunning.
Lars Muller