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Tags: Buyology, Buyology, discovery economy, slideshow, Technology

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By Fast Company Staff | 07-10-2012 | 12:00 PM

The Ice Under The Water

The Tech's The Least Interesting Part Of Nokia's New Augmented Reality

iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship

The 350-Year-Old British Post Office Is Leading The Mobile Payments Charge

Confessions Of A Brand Man

International Buying Machines?

How Your Credit Card Is Becoming A Data, Discounts Doorway

Your Voice Is Your Passport

Why Sharing Your Identity Is A Good Thing

Snapette Shows You The Future Way To Shop

When Digital App Play Leads To Real-Life Finds

Take a look at why presumably novel businesses are garnering huge investments. While many of these are about nifty tech or fun services on the surface, they're actually attempts to monetize discovery.

Do you know what augmented reality apps are really good at? Directing you to new things they don't directly point at. It's a whole new world of discovery.

Read more here.

If marketers have their way, that's how the personal ads of the near future will read.

Read more here.

You listening, USPS? And they aren't the only British organization going mad for mobile.

Read more here.

What bottles of rare, 170-year-old champagne, rescued from a shipwreck at the bottom of the Baltic Sea, tell us about the power of a brand's story. And what we are willing to believe about why we want what we want.

Read more here.

Nah, But IBM Is Developing An Augmented Reality Shopping App

Read more here.

The fast rate of credit card innovation continues apace. Is this only about money? Or is it also about the discovery of new things and ideas?

Read more here.

Captain Picard asked many things of the voice-controlled computer aboard his starship Enterprise--including "Tea, Earl Grey. Hot." Though your smartphone is unlikely to spit out a hot beverage, there is suddenly an urgent rush to add similar sort of voice-querying power to next-generation devices. But it's not all about the ease of control, or even hot refreshments. It's all about the future of search, which is to say--discovery of new things for you, the end user.

Read more here.

One of the worries about near field communication-enabled tech is that private data could be remotely snooped and used for evil. But the truth is that we may be volunteering info by NFC soon enough. And in the process, we'll find things we never knew we wanted.

Read more here.

Think about how you shop for, say, new shoes.

Read more here.

Your smartphone may be a paragon of digital wonder, and if you fire up a navigation app it can even take you places in the real world. But it's poised to become a much cleverer and more rewarding way to introduce you to new (real) things.

Read more here.

Image: Flickr user data_opImage: Flickr user futureshapeImage: Flickr user Brent PearsonImage: Flickr user Jes MugleyImage: Flickr user Artnow314Image: Flickr user shavawnmarieImage: Flickr user DeepBluCImage: Flickr user rwp-rogerImage: Flickr user JD Hancock

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