The Vancouver Olympics begin this Friday. It's true, they won't be quite the design extravaganza that London 2012 will be--but there's still going to be hundreds of millions of dollars in design on display, everywhere from the uniforms to the buildings to the branding. Here's a look at the design elements you can expect to see flitting across your screen, in between shots of Johnny Weir, Apollo Ono, and Shaun White.
Here, the event logo, designed by Vancouver locals Elena Rivera MacGregor and Gonzalo Alatorre. The design is a rendering of an Inukshuk, a stone statue depicting a man and created for hundreds of years by the native Inuit tribes. The design won out in a open call which drew over 1,600 entries.