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Jake DeSantis: AIG

• Quitter: AIG executive Jake DeSantis wrote a public resignation letter printed in the Times and addressed to chairman Edward Liddy in March 2009.

• Why the fuss: The downturn was upon the U.S. and DeSantis was irked that AIG had promised Congress it would no longer be giving execs bonuses as had been promised. After all, he argued, most AIG financial services had not been involved in loss-making activities that pulled down the firm. He'd rather quit and donate his full bonus to people affected by the downturn.

• What happened next: Jake DeSantis now gives loans to small U.S. businesses via his Little Engine Foundation.

[ Image: Flickr user Mindy Georges ]