"In Cheap We Trust" by Lauren Weber
"Viral Loop" by Adam L. Penenberg
"Create Your Own Economy" by Tyler Cowen
"Bright-Sided" by Barbara Ehrenreich
"Googled" by Ken Auletta
"Busted" by Edmund Andrews
"Change by Design" by Tim Brown
"Adland" by James Othmer
"In-N-Out Burger" by Stacy Perman
"Strategy for Sustainability" by Adam Werbach
Hardly a week goes by without someone describing Google as "the most important company in the history of the world." Veteran media reporter and New Yorker writer Ken Auletta has the inside scoop on how Google reached such heights in such short order, and he explores its relentless ambitions and the impact that insatiability has across the rest of the media landscape.
Essence in a quote: "If we solve search," Google cofounder Larry Page told a class at Stanford in 2002, "that means you can answer any question. Which means you can do basically anything."