This weekend, following a few years of planning, AT&T is opening its first ever flagship store on Chicago's busy Michigan Avenue. Here, as 60,000 people per day pass by Cartier, Louis Vuitton, and Coach, they’ll see AT&T’s new 10,000 square foot retail mecca, a store that hopes to “bring life to the brand,” according to store manager Christina Cheng. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.

Inside AT&T's flagship store. Read more here.