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Gawker Media Redesigns Its Sites
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Tropicana Redesigns Its Packaging
When Gawker Media decided to update its network of sites, they tossed out the old blog format they were known for in favor of a sleek magazine-like layout. When the new sites launched in February, unique page views reportedly dropped by almost half. Although the new design offered the option to switch between the new magazine layout and a more "blog-like" layout, many users simply couldn't get used to the change. "Because it can't be said enough: the person responsible for the Gawker redesign is a sadistic criminal that should be beaten in public," someone posted on Twitter. "Is there a place I can go bitch to them about it? I'd try their website but I don't know how to use it," said another.
In a blog post, Gawker founder Nick Denton admitted that, "We got ahead of ourselves--and now we’re rowing back." They fixed several of the biggest problems with the layout (for example, fixing the scrolling sidebar, making blog view more obvious and fixing comment notifications). Their traffic has been steadily increasing, rising from 200,000 visits to about 450,000 visits, according to Quantcast, but due to how sloppy the redesign was handled, many loyal visitors have yet to return.