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Jack Dorsey, Square And Twitter

"We have everyone you can imagine against us," says Jack Dorsey, the CEO of mobile credit card pay startup Square and cofounder of Twitter. But he is not cowed by fact that his startup is competing against banks with far more money to spend on pushing their products to market. Because by allowing design and engineering to lead his strategic decisions, Dorsey knows that he can out-innovate everyone else.

Innovation Agents: How Jack Dorsey Succeeds Through Simplification