A mountaineer turned businessman who still climbs in his 70s, Yvon Chouinard is the founder of Patagonia, an outdoor-equipment company that encourages sustainable consumption. He also founded One Percent for the Planet, an alliance of companies that pledge to donate 1% of revenues to environmental charities.
I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.»