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Yves Behar


Yves Béhar is a design entrepreneur who believes that product, digital, and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999.

Béhar is also Chief Creative Officer at Jawbone, where his products, brand, and communications work have helped the company become a leader in wearable and audio consumer electronics. Behar is also the Creative Co-Founder of OUYA, an open-sourced gaming platform, and is Co-Founder of start-up AUGUST, a next generation home entry system.

His other collaborations with renowned partners such as Herman Miller, GE, PayPal, SodaStream, Samsung, Issey Miyake, Prada, and many others have received international acclaim. Béhar’s works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics.

Yves Behar on the Web