• When you think of the unusual juxtaposition of "client" and "hero," you might be forgiven for automatically conjuring up an image of Steve Jobs in his trademark jeans, running shoes, and black, long-sleeved mock turtleneck. After all, he almost single-handedly pulled his brand baby from the fires of mediocrity and propelled it back into the stratosphere (and beyond), utilizing his secret weapons of product innovation and design—both industrial and graphic.

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