An enormous study of how consumers around the world interact with brands finds that only the companies that make life better for consumers create impactful connections. Plus: The top 10 Meaningful Brands in the world.
A new study about consumer engagement finds that companies that aren’t making a difference--to the world and to consumers--aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.
Recently I attended the VINT symposium.Among the great speakers were Umair Haque and Don Tapscott.
It was interesting that all speakers agreed on the fact that we now experience different sort of crises at the same time.They refer to many failing institutions, like the financial system, energy platform, global governance, education system, government & democracy,industrial age corporation, media, science, health care, cities and food.