A recent, widely circulated study found that one-third of Americans who bought a wearable tech product ditched it within six months. So why are companies as diverse as Google, Nike, Pepsi, and Disney pumping plenty of cash--and new life--into the technology.
Pulled from store shelves after a month, the first high-profile wearable activity tracker was a humiliation for Jawbone. Now, the Up is back, and anyone vying for a stake in wearable tech should pay close attention to the product’s resurrection.
"People know more about their iPhone than they do their own health," points out Travis Bogard, Jawbone's VP of product development. "So how do we make them consumers of their own wellness?" Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions. It's already on sale on Jawbone's website; on November 6th, it'll be available at Apple, Target, AT&T stores, and Best Buy.
Just an hour ago on stage at TED Global, Jawbone announced the grand project they've been quietly working on for years: A wearable band called Up, which is infused with sensors and smartphone connected, allowing you to track your eating, sleeping, and activity patterns.
"The interest grew when people realized how large this market is."