Current Issue
This Month's Issue

Follow Fast Company

We’ll come to you.

Fast Company Profile Page

Tracey Bleczinski

Tracey Bleczinski

Senior Vice President of Consumer Products, UFC

Tracey Bleczinski took a page from the girly playbook to help the NFL increase women's apparel sales by 76% in three years. She's now the Senior Vice President of Consumer Products at UFC.

When you looked at women's NFL products, it was like a sporting goods store.